Top technology trends and innovations for modern digital marketers
Technology has offered us unparalleled connectivity over the past couple of years. By means of new and improved devices and applications, marketers can target niche audiences and improve their brand advertisement. The ways in which technology can affect and propagate your business diverse and demand exploration. Nowadays there are many new and improved tools and operations that you can implement to ensure that your brand reaches more people. A smart way to grow your business would be by creating relevant content that is both engaging and informative so that your customers relate to the message you propagate.
Here are 12 trends that every modern business owner needs to know of, to up their business marketing game and take it to new and improved levels.
SEO has a new meaning
Google’s BERT update has made headlines in the marketing world. While there is a lot of technical finesse associated with this upgrade, we’d like to focus on what BERT means to the market researcher. Usually, a lot of web designers get carried away with the prospects of creating a website, since they focus their attention on impressing an algorithm, and not people in general. However, you need to remember that the content of your website is designed to impress and attract people, not robots. You will have to analyse the people’s requirements and give them what they want. Google algorithm updates are user-friendly because they seek to answer search queries efficiently, so if you design your content in a way as to answer questions instead of targeting statistics, you will have a greater shot at success.
Rise of digital asset management solutions
More industries have started using IntelligenceBank and other digital asset management solutions to grow their marketing strategies. DAM strategies, when effectively devised and applied, can improve your marketing game by leaps and bounds. With brands spending more than 80% of their marketing budget on digital marketing, it is safe to say that a sound marketing agenda will help them administer effective solutions to marketing problems. This will enable them to come up with new and innovative methods to target a considerable section of their niche audience.
“The challenges today for most digital marketers and CMOs is not only about getting great marketing campaigns out the door, on time and on budget,” confirmed Tessa Court, CEO of IntelligenceBank, one of the leading Digital Asset Management software providers, “but ensuring that all the content is compliant from both a brand and legal perspective is critical to a brand’s success. As such, having marketing technology in place that can cover the entire lifecycle of content from creation, collaboration, right through to creative approvals and the centralisation of final artwork, is no longer a nice-to-have but rather a must-to-have. Essentially, without marketing technology in place, it’s impossible to manage digital content across an organisation’s marketing operation in a compliant and methodical way.”
Advertising solutions will improve
Consider this. You’re surfing your social media and are suddenly bombarded by a volley of irrelevant ads. How likely are you to skip all of them in a frenzied annoyance? Well, statistics suggest that at least 49% of online consumers will ignore an ad that is not meant for them. However, if you generate content that is catered towards a certain group of customers, almost 39% of people will respond to it. That’s a pretty high statistic and all you need to do to gather this attention to create tailored content.
Brands use novel channels to market their content
Gone are the days when people relied on newspaper ads to make a purchase. People are becoming increasingly careful about where they put their money. They want to understand the nitty-gritty of every product and service before they commit to it. They want to be shown that they are cared for. All this can be achieved if brands partner with the appropriate marketing channels. For example, influencer marketing is gaining a significant amount of traction, and people are more likely to buy a product that has been promoted by their favorite influencer.
Personalisation will mean more than a name
Again, if you want people to buy your products, you need to let them know that you care for them. Knowing a customer by name is no longer sufficient – you will have to ensure that their individual needs are heard and serviced. Personalised email campaigns, embedding relevant information for your target audience, and creating blog posts can help you generate an unprecedented rapport with your customers.
Respect your consumer’s privacy
With digital hacking on the rise, many people are sceptical of providing their information on digital platforms and rightly so. They are afraid of their private information being hacked and leaked online. As a business person, you must respect their concerns and in that case, you will need to establish a certain level of transparency with your customers. Let them know what your core values are, who you do business with, and create a special place for people to give you constructive criticism. Respond to their concerns quickly. Doing these things will help customers develop a certain amount of trust in your brand in these trying times.
Use artificial intelligence to your advantage
Voice assistants and AI have already infiltrated our lives to a great degree. Like real assistants, they take notes and orders, helping customers lead a comfortable lifestyle by sharing some of their responsibilities.
Improvements in voice-powered search
A lot of people already use smartphones that have voice assistants. So Siri, Google Assistant, and Alexa will help you grow a mobile-friendly website to add value to your local SEO movement. With voice search, you will also be able to boost the use of artificial intelligence. For this, you will need to understand the language of your customers and try to be as communicative as possible. Do not use colloquialism though, since that may take away from your professional approach. Answer questions as briefly and as adequately as possible so that you can boost customer satisfaction with your answers.
Use more chatbots
Chatbots are programs that communicate with visitors on your website and answer their questions live. You can use chatbots to welcome your visitors and answer their preliminary queries. If the consumer has any questions that require personalised answers, the chatbot can connect them to a customer service representative. This way, you will be able to manage and promote effective customer service management on your website. Also, a chatbot is always friendly, so your customers will never complain of being ill-treated on their first day on your website.
Retain your customers
Keeping up with the topic of customer service, you will find more brands focusing more on retaining their existing customers instead of actively attracting potential consumers. Retaining customers is actually more profitable because a loyal customer will tell their friends and family about your services and then bring in more revenue through word of mouth. Also, loyal customers will help you locate mistakes and aberrations better than new consumers.
Domination by single marketing software services
Since there are numerous marketing platforms out there, most brands are going to turn to a single software tool that contains all the marketing essentials in once place. Software tools are also improving their performance by accommodating new and improved services to their existing lists so that they can provide consolidated solutions to consumers easily.
Brand use private messaging apps for direct connection
A lot of messaging platforms will find an inflow of brands trying to connect with their loyal customers. Private apps and private messaging groups will help brands create even more personalised content for their customers. Brands are also trying to monetize these messaging apps so that customers can make their purchases directly through them. Thereby, sending and receiving money will be greatly simplified. Applications like WeChat, Venmo, and PayPal have already habituated their consumers into using these apps to transfer money to friends and family.